BRANDS AND BUSINESSES WITH AUTHENTIC STORYTELLING SEE 22X MORE ENGAGEMENT
90% OF CONSUMERS SAY AUTHENTICITY MATTERS
BY 2028, WOMEN ARE PROJECTED TO CONTROL 75% OF DISCRETIONARY SPENDING IN THE UNITED STATES, HIGHLIGHTING THEIR GROWING FINANCIAL INFLUENCE
-Lexingtonlaw.com
WOMEN ARE RESPONSIBLE FOR UP TO 80% OF CONSUMER SPENDING, MAKING THE MAJORITY OF PURCHASING DECISIONS WITHIN HOUSEHOLDS.
-Financebuzz.com
samouthy.com/ugc
In Algorithm House - I conceptualized, scripted, acted, filmed and edited a series involving 8 social media platforms competing for the attention of one entrepreneur who is growing her candle brand. I personify each platform with a character that either helps, hinders or simply entertains for attention in a fight for top algorithm.